Our Story – Why We Exist
Double Espresso is a Melbourne-based digital marketing agency focused on generating predictable, high-quality leads for service businesses.
We specialise in Google Ads, Meta Ads, SEO and AI-powered marketing systems designed to improve performance, reduce acquisition costs and support long-term growth.
Our approach combines data, strategy and execution. We don’t just run campaigns, we build systems that scale.
Results with Transparency
Clear reporting and honest conversations.
AI as a Growth Multiplier
Tech + strategy for smarter, faster results.
Partnership Over Projects
We think long-term, not just quick wins.
2000s
Started in the early days of digital marketing, building foundations and leading growth for startups.
2010s
Moved into freelancing and launching our own projects, working across industries.
2019
Began preparing for the AI era with advanced training and automation projects.
2020
COVID changed the world — we helped businesses get found as everything moved online.
2023
Implemented AI-powered systems across client accounts, improving performance and automation.
2026 & Beyond
Helping clients thrive in an AI-driven world, and speaking on AI, marketing, and growth.
Where We Find Our Edge
Ride the Waves, Live the Lifestyle
Great marketing takes clarity, focus, and the ability to adapt quickly. We find those qualities in the things we love outside the office — from kitesurfing at St Kilda to hiking remote trails.
Climb With a Clear Plan
We map your growth path before we scale, combining data, experience, and AI to focus on the moves that actually drive results.
Relaxed Mind, Productive Work
Our team works between South Yarra and Port Melbourne. Our HQ sits at the top of the city, with views stretching over the bay — a daily reminder of the balance between city energy and coastal calm. It’s where strategy meets creativity, and where we draw the inspiration to help our clients grow.
Meet The Team
Lucas
Advertising Specialist
Laura
Operations Manager
Mitch
Web Developer
Tomas
SEO Consultant
Why Clients Trust Us
25+ years
Combined experience in digital marketing.
Measurable results
Reduced cost per lead, increased sales, higher ROI.
Trusted by
Professionals and eCommerce brands across Australia.
Trusted by leading brands and startups
Frequently Asked Questions
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Most campaigns start generating data within the first few weeks, but meaningful optimisation and consistent lead flow typically happens within 3 to 6 months. Our focus is on building sustainable growth rather than short term spikes.
We mainly work with service based businesses including healthcare providers, psychologists, dentists, legal services, and specialised local businesses. These industries benefit most from high intent lead generation through Google Ads and digital marketing.
Budgets vary depending on competition and industry, but most effective campaigns start from around $1,500 to $5,000 per month in ad spend. During the strategy phase we estimate realistic cost per lead ranges based on market data.
Most clients spend about 30 to 60 minutes per month reviewing reports and discussing strategy. We handle campaign management, optimisation, testing, and performance tracking.
You receive clear monthly reports focused on leads, cost per acquisition, and return on ad spend. We prioritise business outcomes rather than vanity metrics like impressions or clicks.
You work directly with the strategist managing your campaigns. We schedule regular strategy reviews and are available whenever you need support or clarification.
We combine deep PPC expertise with AI powered research and optimisation tools. This allows us to analyse markets faster, identify growth opportunities earlier, and scale campaigns more efficiently.
AI powered marketing uses artificial intelligence tools to analyse large amounts of data, identify patterns, optimise campaigns, and improve decision making. When combined with human strategy, it can significantly improve campaign performance.
Pay per click advertising allows businesses to appear at the top of search results or social media feeds. Advertisers only pay when someone clicks on the ad, making it one of the most measurable and controllable marketing channels.
AI is transforming how people discover information online. Search engines and AI platforms are now generating answers directly, which means businesses must optimise both for traditional search engines and AI driven search experiences.